In my first post, I touched on the topic of monetization and the struggle to display contextual ads in a web app. (Since then I've discovered Google Interactive Media Ads and Google In-Game Advertising. Unfortunately the former seems to be specifically for video and the latter is specifically for Flash games...)
I thought it might be good to review my thoughts on the web vs app issue. Thinker is currently being developed on the web.
Thinker would make a great app. It's probably easier to develop as an app with existing libraries, SDK's, and standards. I might be easier to monetize as an app. Thinker is designed around a touch screen interface paradigm which would naturally work well as an app on a tablet device. There are some aspects of advanced web technology and standards that almost make it somewhat browser specific, so the cross-platform advantages of the web are more limited.
Despite these points in favor of apps, Thinker is on the web for now. One big advantage of the web is it's inherent interconnectivity. A web app can easily link and connect to any other content on the web. I want Thinker to have that kind of interconnectivity. Also, the web is a good place to start. When you want something that goes everywhere you can always start with the web and them make optimized apps and platform specific versions later.
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